Corporate and Business Unit Strategy

Whether your company is facing long term questions or short term imperatives, StratejiLab can help you devise strategies to face opportunities and threats created by today’s increasingly competitive business environment. In this environment, winners are those who can think quickly and act quickly.

Corporate Strategy is about a company’s vision and defines the scope and nature of its activities. In other words, corporate strategy defines where the company competes. Corporate Strategies are dynamic, and need to be monitored and revised based on the changing nature of market expectations.

Business Unit Strategy derives from Corporate Strategy and defines each business unit’s goals based on its own challenges and opportunities. Ultimately, the goal for Business Unit Strategy is to serve the firm’s higher level strategic goals; i.e., Corporate Strategy.

StratejiLab can help you to answer questions such as:

• Where do we want to be in 5 years from now? How do we achieve that?
• How can we compete more innovatively for sustainable value creation and differentiation?
• What are the advantages of being vertically integrated? Should we be vertically integrated or focus on our core activities?

• What is the optimal geographical spread of our activities? Should we expand geographically?
• How wide should our product portfolio be?
• How can we create an effective innovation process?
• How do our business units contribute to our strategic goals and reach full economic potential?
• How should we allocate our resources across our business units?

Within our Corporate Strategy solutions, we cover a range of topics:

• Corporate Vision, Mission, Goals and Strategy
• Differentiation Strategy
• Growth Strategy
• Corporate Portfolio Evaluation
• Business Unit Strategy

StratejiLab help our clients to diligently evaluate their current corporate portfolio and alternative business models in the market to come up with the optimal roadmaps for a profitable future.